October 06, 2014
The startup world can be rough. Some speculate that 8 out of 10 businesses fail in the first 18 months, while others believe the number is closer to 90 percent.
Surprisingly, many businesses normally don’t fail because of poor products – they fail because they don’t communicate the company’s value clearly and consistently to the right audiences.
Take Apple, for example: what was once nearly a bankrupt company is now one of the most recognizable brands in the world. With the right rebranding techniques, entrepreneurs might be able to save their business.
A successful rebranding campaign requires more than just a new logo and tagline. Rebranding involves crafting a new story and communicating a vision that inspires customers and partners to see the company in a more relevant way.
If you are having trouble getting started, try these best practices on how to revive a brand:
• Assess strengths and weaknesses
• Reevaluate the target market
• Determine how customers benefit
• Craft a compelling story
• Secure customer testimonials
• Get employees on board
• Build a content factory
• Communicate widely
• Be consistent
• Believe in the business
To read the entire article, please visit www.entrepreneur.com.